Our Assets
Technology Solutions
Today brands and athletes lack the ability to connect, so more of the pie is consumed by fewer athletes, which actually dilutes the brand message. Adapti connects the right brands with the right athletes more efficiently to drive more meaningful partnerships.
New Model
Old Model
The AdaptAI Platform
The AdaptAI platform is designed to create a proprietary data fingerprint’ for a clients’ brand, and then matches that with influencers best positioned to run a successful marketing campaign. This greatly reduces both the time and cost associated with campaign setup, while increasing the chances of a campaign’s return on investment. Adapt.AI provides a new generation of athletes and influencers monetization opportunities by streamlining the process to:
- Identify products that match client profile.
- Identify influencers that match brand profile.
- Tailor content to meet the specific interests of influencer’s audience.
Athlete Representation
And Development
At its foundation is the successful track record of the Ballengee Group’s Baseball division, which has over 200 clients under management and a high confidence level of continued financial performance with over $100mm in recurring contracts.
With Adapti’s additional technical and management resources, Ballengee will facilitate:
- Deeper integration between marketing and management services.
- Improved marketing resources, brand relationships and engagement strategies.
- Expansion of Ballengee Group’s physical footprint and national coverage to insure multiple client touchpoints and activations.
NIL Services For Compliance And Revenue Growth
Matchpoint has been at the forefront of the emerging NIL marketplace with its suite of solutions ranging from athlete onboarding and management, to contract execution, funds distribution, and reporting.
By utilizing the AdaptAI platform, Matchpoint is positioned to rapidly scale by efficiently matching athletes and brand sponsors to increase sponsorship revenue. The complete product suite will include:
- Compliant infrastructure solution for schools, collectives, and brands to securely facilitate NIL deals with a singular source of reporting.
- Provide lockbox solution for funds distribution to athletes, and respective tax documentation.
- Marketing resources, brand relationships and engagement strategies for schools and athletes.
- White label solution for universities and collectives that want to own their NIL experience.
